Monday, November 15, 2010

Thursday, November 11, 2010

About the CAN-TOP-COUPON atop the American Energy Drink

The Worlds First “Can-Top-Coupon” attached to
the American Energy Drink has been in the
works for a while, and is now making its test
debut in Dallas, TX. Team Advercan won the
SMU-COX business plan award, and is now
conducting a coupon redemption study for
these unique coupons. This “AmeriCANtop
flaunts a Goff’s Hamburger coupon which is
redeemable for free fries and fountain drink.
The expiration date is the 11/17/10. Since it
has a mandatory read, and consumers desire to
have their can tops covered, this consumer
friendly coupon assures a greater return than other traditional print media distributions. We will know the return rate of this new type of coupon on 11/18/10.

Note: This Can-Top-Coupon also shows off a Vanilla scent, taste and micro RFID/Scan Bar capabilities. With over 250 billion cans consumed globally, the marketing benefits are endless.

American Energy Drink

Wednesday, November 10, 2010

Monday, November 8, 2010

The American Energy Drink

The American Energy Drink™ is a lemon-lime splash of refreshment that is suited for America’s main stream consumer. Most of the drink offerings today are “Extreme”, and hardly patriotic. The American Energy Drink has been well received at military bases overseas, VA hospitals here in the states, and has had many positive samplings at C-stores since its prototype run.

Our team seeks brand Roll Out by a major beverage company, either with the “AmeriCANtop” attached to the top of the can, or without. It’s a sure winner for a big conglomerate like Dr. Pepper Snapple, since their extreme “Venom Energy” needs a gentler sisterbrand that would appeal to all demographics in the USA. The greatest advertising impression angle would be to make consumers aware of “American Energy Flags”. We subliminally see 100s of flags per day while driving. With the right “Count them and be proud to be American” type campaign; this drink would have built-in mass PR daily to everyone in the country. An ideal time for the first major distribution would be July 4th, 2011. AMERICAN ENERGY DRINK * COUNT THE AMERICAN ENERGY FLAGS


SMU CAMPUS / FREE American Energy Drinks under the flagpole Wednesday morning/afternoon 11/10/10. Come get a freebee drink!