The CDC has just released frightening numbers regarding the spread of Swine Flu (Not to mention the regular strands of viruses that infects the world annually) W.H.O. reports 525,000 swine flu cases worldwide 20 Nov 2009. In most of the 200 countries that 3M brands are sold, there are market distributions of exposed aluminum beverage cans.
3Ms motto: "Thou shalt not kill a new product idea" www.ADVERCAN.com
I've conveyed this information to 3M'S DDS years ago, but now there is a heightened influenza threat that puts our can-top-label in a new spotlight. My/our product helps prevent the spread of such viruses by protectively sealing beverage can tops. EX. If a convenience store clerk (virus host) handles your soda can, his hand oils will inadvertently touch your hands and lips, infecting many susceptible hosts. All single serve cans need a "Peel to Reveal" seal! How many 3M anti flu products can give you this kind of global good will and multi-billion-impression brand exposure? Sure, the post-it-note is a wild success, but does it protect the public from probable exposed food stuffs contamination? Does it tout the 3M brand with each use? Our "Clean Cap" for soda cans will render over a half billion impressions per beverage line, each label flaunting the trusted 3M brand. There are over 260 billion cans produced each year. 3M will sell billions of labels globally as your institutional investor confidence soars. Every fund manager's family drinks from exposed, sometimes contaminated, soda cans.
This is a 'post it note" type success/opportunity for 3M, but you must spend a few million dollars from 3M's billion+ R&D fund to help me put together a workable system. Minneapolis/St. Paul Business Journal revealed that "the economic downturn has Minnesota companies trimming their budgets, but many are leaving one line item intact: R&D spending." Perhaps get Government support http://www.rdmag.com
/Featured-Articles/2 . 3M CEO George Buckley noted, "In these extraordinary times, 3M employees around the world are energized by the challenges ... and are steadfastly committed to building for the future. In 2009, we will ... [maintain] a significant investment in R&D. Our strategy will strengthen the company and position us for even greater success when global economies recover." 005/01/Government-Sp ending-Continues-To- Drive-R-D-Growth/
My team has done the tenuous ground work...The last 3 machines I personally paid for over the last 10 years: The first was a pressure sensitive machine not able to use FDA approved water soluble adhesive. The second custom machine (conduction) did not render a wrap-around-rim seal that held in biodegradable-temp transport. And the third delivers a perfect seal, but has a lengthy dwell-sealing time with current 3M COTRAN EVA FILM. There are new sealing heads that will drastically speed tamping times up. We could also shorten the dwell times by adjusting the vinyl acetate in 3M's EVA. Additionally, who knows what could happen if we mixed some organic matter in the mix to boast EVA film biodegradation. This product's R&D could lead to a 3M "bio-EVA" product line like I tried to interject in 2007.
My best guess of "3 Million" dollar investment needed is: $1,000,000 (Approximately) for a high volume can-capping machine @ a minimum of 1000PPM to start (I have business relations built with 3 majors that can retool foil cappers) $500,000 for the first extruded roll and conversion of 3M bioPET / Cotran biodegradeable Ethylene Vinyl Acetate film. (paid to Drug Delivery Engineering Dept.) $500,000 to keep the "Team Advercan" innovation machine running. (we assign 3M our latest patent pending files) $500,000 to saturate the beverage trade magazines / web site multi-lingual SEO- SM globally. Again everyone has wiped off their can-tops before, so this media will get received WORLD WIDE. $500,000 to guarantee system placement / management in a 16oz single-serve beverage plant. This may not be needed, but there must be "powder money" available.
The CDC / Swine Flu. http://www.usatoday.
If 3M applied some funding, I/we could have the first working "Clean Cap" system in a beverage plant within a couple months. All that is available now is a European yogurt FOIL capping system, which is littersome and very slow. Ultimately the beverage companies will be attracted to our system because of market share increase against unprotected beverage brands, and especially due to the fact that Can-top-advertising revenues will pay for the process...Perhaps even the entire soda/beer. Please note that it costs advertisers over 50 cents to send a direct mail post card @ 60 billion dollars spent per year on DM in the USA. If an advertiser spent 7-10 cents or about 75CPM on this unique CanAD MDI, this new-found BEVrevenue would pay for the entire soda+can+label. A Win-Win-Win for IPG, OMC, PUB, WPP, global public, and 3M. * KO & PEP's distribution ability equals vast unbridled profiting for all.
I would like to demonstrate our latest can-labeling system in front of your R&D budgeting team in St. Paul. I have a small portable unit that I could bring up. I ask that you invest some time/money on this massive, globally concerning, protective system. All of the 200 countries you market in has dirty can tops to cover. We truly believe that the timing is right for develop this global technology.
Here are some links that may be helpful. 3M-ADVERCAN'sinteraction http://www.prweb.com/releases/2007/04/prweb520840.htm
Your R&D board will agree that this protective system is well worth developing. Both on a humanitarian and financial level. As us, they have all wiped off a can top before consuming the beverage inside, or should have before opening a can of soup, coffee, pet food and numerous other products that they use every day.
Happy Holidays to the 3M-McKnight Foundation crew!
Kenny Mac McClintock, TEAM ADVERCAN www.ADVERCAN.com
...ready to fly to St Paul to demo this much needed system ASAP!
PS: 3M's new organic semiconductor will be a global hit, however it won't be favorably handled by billions of people like a 3M can-top-label would.
3Ms mottoes: "Thou shalt not kill a new product idea" RE SCOTCH TAPE: 3M engineers persisted and ultimately triumphed, creating what was to become one of the most ubiquitous and successful products ever developed. "Innovative technology for a changing world" "Working Our Magic" "We don't make things - we make things better".